Latest Mobile Trends

The smart phone has revolutionized the way we do things in today’s world through mobile apps. Some of the amazing things you can do with your smart phone today that nobody ever thought would be possible include keeping track of your heartbeat, weight or even children, filing claims, controlling the thermostat as well as locking and unlocking your car. The smart phones have made our lives simpler and as these devices keep getting smarter there is no limit to what they can achieve. More and more businesses are seeking even better ways to engage with their clients.

The mobile is everywhere, we find it being used in the homes, we now wear it in our wrists and the mobile has even moved to the cloud. We have outlined some of the latest mobile trends that you must definitely watch out for:

 

Augmented Reality

 

 

AR is one of the latest emerging technologies; it combines real world objects with the computer generated objects. This technology not only going to revolutionize the entertainment industry, but also the way we shop.  Imagine you are doing online shop in an ecommerce facility and you get the visualization of sofa in your home corner before you buy it.

The game giant company Nintendo’s Pokémon Go has taken the world by storm recently is based on augmented reality.  There were several incidences of madness for this game. People have done crazy things just to catch Pokémons. All you need to have this game installed on your phone, and you are good to go to catch a Pokémon. This game is just an example how AR is changing the gaming industry; many leading gaming companies are now introducing AR based games.

 

Mobile Wallet

The smart phone is taking over the banking industry despite a slow start. There are several mobile payment options available today from a number of leading companies such as Google Wallet, PayPal Beacon, Isis Mobile Wallet and many others. Nobody ever thought that depositing a check would be as easy as taking a photo of it and sending it to the bank straight from your mobile device.

With mobile payments you do not have to carry a card around all the time payments can be made straight from the apps. Despite the fact that these payment options offer cards now you no longer have to worry about losing your card. Money transfer is now even much easier through the mobile apps and you have total control over these accounts.

 

Internet of things(IOT)

The mobile is now being connected with other electronics within the home. Imagine being able to control the oven temperature from your mobile app while you are away from the kitchen. Through your smart phone you can know what you need from the grocery store by confirming the refrigerator contents straight from your smartphone.

 

The technology of wearable

 

 

The evolution of the computer and human relationship is seen the growing popularity in wearable technology. Some of the already existing wearables include the smartwatch with several versions from Samsung and Apple. We are waiting for the release of the smartwatch from Google that will powered by Android. Other wearables include fitness wearables and more is definitely to come.

 

Security through mobile devices

The mobile devices are being integrated with advanced security features such as biometrics, fingerprint and face scanning. Other excellent security features are on the way and offer better protection than passwords.

 

Web browsing through mobile devices

People are now spending more time browsing the web through their smart phones and globally the number is rising. This has forced businesses to move swiftly towards the mobile platform to access this huge market.

 

Mobile cloud Integration

Cloud integration in the mobile platform is going improve mobile experience with apps such as Salesforce now data can be stored and accessed using cloud straight from the smart phone. There are several data handling applications that have already moved to the cloud and are available on the mobile platform.

 

Best Weather Apps For Your Smartphone

The use of Android devices to check the weather was one of the most important initial functions. Checking the weather has become a background function, however, a majority of people still rely on their smartphones to check weather updates. The following are some of the best weather apps for your smartphone:

 

Accuweather

Accuweather is one of the main Android weather apps. It provides all weather information you require from Accuweather such as hourly and weekly weather updates. The app has an amazing design with holo light and dark widgets that may blend with your themes. Accuweather is a great application with exceptional features like graphs, radar, maps plus videos forecasts for different regions.

 

GO Weather Forecast and Widgets

Go Weather is among the most successful, popular and all-time favorite Android weather app. It provides excellent weather updates, alerts and widgets allowing users to switch to their most preferred weather provider. It is free and with highly functional features such as interactive and dynamic maps, accurate weather reports for multiple cities etc.

 

Eye in the Sky Weather

Eye in the sky Weather  Android weather app has gained a lot of attention and rightly so because it is a very solid weather app. It provides weather updates through the beautiful and simple design with a DashClock extension. It is  a visually appealing weather application. Users sometimes complain about inaccurate weather updates but, all in all, it is  a great weather app.

 

1Weather

1Weather is a highly rated and popular Android weather app that has been in existence for a while now. It provides the basic weather update features and other kinds of information. The app is expertly designed with additional widgets to choose from. 1Weather is available in over 25 languages across the globe with support for DashClock, Android Wear etc.

 

WeatherBug

WeatherBug is another all time favorite and popular Android weather app that provided the first ever complete weather app. WeatherBug is today free for all users something that made certain paid users uncomfortable. Get periodic weather updates, alerts, forecasts plus things like live weather as well as traffic cams to check out the weather.

 

Google Now

Google Now is taking over a number of functions on the Android platform including weather. The app provides weather updates from time to time allowing users to request weather information at any time. Google Now is not primarily a weather app, but it is sufficient for the majority of people who need to know what the weather is going to be like out there. It is available for free and is mostly incorporated in Android devices.

 

InstaWeather for Android Wear

The majority of the weather apps support Android Wear  however InstaWeather is one of the very best. It helps you get weather functionalities straight to your watch. It showcases the weather on your wrist with plenty of watch faces to choose from.

 

RadarNow

RadarNow is a simple and fast Android  weather app that provides the most basic weather forecasts and radar. RadarNow accesses direct radar information straight from the National Weather Service (NWS) servers providing raw data instantly with no intermediary weather service involved. It has both paid and free versions.

 

WeatherPro

WeatherPro for Android is a feature packed and simple weather app. It provides periodic weather alerts, forecasts as well as worldwide weather and satellites. It is perfect for making plans such as vacations. WeatherPro has a functional design that is practical with features such as worldwide forecasts, global satellites, dynamic weather maps, etc.

 

Yahoo Weather

The Yahoo Weather app for Android  provides the most captivating graphics and pretty design. It has been improved over the years to offer exceptional features like radar plus other weather alerts and information. It allows users to track the weather in over twenty cities and share the images on Flickr.

 

There are many other great weather apps with amazing features.

How real estate can grow business with mobile apps?

Now that there are millions of mobile users are across the globe mobile marketing has been an effective way of providing customers with information on goods and services including the real estate market. There are millions of smart phone devices readily available across the globe and the prices have reduced.

The demand for mobile apps has gone up considerably. Billions of apps have been downloaded on devices such as the iPhone and Android. According to statistics the online searches related to real estate property have been through mobile devices. The future property buyers are the current generation that mainly accesses the internet through their mobile devices.

The following are some of the ways real estate business can grow through Mobile Apps:

  • Customers can easily find real estate listings straight from the mobile App.
  • Clients can take instant virtual tours through the mobile App.
  • Clients to contact the real estate Agents directly from the mobile App.
  • Clients can get GPS directions to the listings or agent offices. The mobile App can include a map showing the exact location of the property.
  • Clients can get instant notifications on the latest listings, open houses, latest property deals as well as price cuts.
  • Real estate agents can provide clients with valuable tips and advice on real estate. These can be videos on YouTube, pdf files etc.
  • The clients can check the real estate event calendar to get instant access to information on community events, seminars as well as open house listings.
  • The mobile App can be integrated with social media sites such as Twitter and Facebook to provide excellent recommendations.
  • Appointment requests can be made via the mobile App.
  • Customers can share the property information through several platforms like social media.
  • The mobile App provides efficient communication channels between the agents and the clients.
  • Images of the real estate property can be viewed and clients can post comments or ask questions. This information can be shared with millions of other smart phone users.
  • The mobile App can be utilized for online marketing and self-promotion of real estate property and this can have a huge impact on the business.

 

Therefore, mobile apps will definitely help to grow the real estate business by boosting the market exposure.

 

What are the best tourism apps you should have?

When it comes to enjoying a stress-free vacation adequate planning is important. The apps on your smartphone and tablets provide people with great ways to plan and enjoy your travels. Through the apps, you can plan your trip by booking your accommodation and flight, getting directions, translators, reviews etc to ensure your trip is a success.

 

The following are some of the apps tourists will find extremely useful during their trips.

 

SkyScanner

The best deals on domestic and international flights for travelers can be found on the SkyScanner app. The SkyScanner app is able to make a comparison of flight prices for thousands of airlines including charter flights, budget airlines, and esteemed flag carriers. Through SkyScanner travelers can make in-app flight bookings with a direct connection to airlines and travel agents. Tourists can filter the flight search based on the airline, price charts, class, flight time etc.

 

Kayak

Travelers can utilize the app Kayak to search for hotel and flight bookings, rental cars etc. Kayak app allows for price comparison providing travelers with the best deals on flights, hotels, car rental bookings. Kayak is a great app for managing all your travel plans and itinerary.

 

LoungeBuddy

When you are traveling, between your flights, you may need to find an airport lounge as you wait for your next flight. The LoungeBuddy app on your smartphone comes in handy at such moments. The LoungeBuddy app assists travelers to find airport lounges in hundreds of airports across the world. LoungeBuddy provides a list of lounges and amenities based on the trip details provided by the users through the Lounge Access Wizard.

 

Hipmunk

Hipmunk is the app you need to plan for your travels and make bookings. It provides a powerful search engine for both hotels and flights as well as a simple in-app booking feature. Hipmunk provides more than just the normal flight search categories like pricing, it also displays other factors such as flight duration, stops etc. Travelers can check out the latest and hottest deals on hotels, TripAdvisor and other similar crowd-sourced reviews, maps showing nearest hotels, restaurants, malls etc.

 

TripAdvisor

If you are looking for real reviews from real people about a particular destination concerning the local attractions, restaurants, hotels then TripAdvisor is the app you need. TripAdvisor contains millions of crowd-sourced reviews including videos and photos of places across the globe. It provides additional information such as ratings, contact information, prices, other close establishments, flight prices etc. You can also contribute your own reviews of the places you have been to.

 

TripIt

Travel without any trouble by integrating your travel plans to one unified and suitable itinerary. You can view your travel plan online anywhere you go. Apart from that it is possible to share your travel plan with your contacts on your smartphone after synchronization. You can connect TripIt with your personal email account from where the app will gather information from your inbox concerning bookings or reservations. Based on the gathered data the app is able to build a well-planned itinerary of your hotel and flight check-ins.

 

HomeAway

HomeAway is a popular website that links travelers seeking rental property for their vacations with property owners. It is great for people who prefer not to stay in a hotel. There are more than half a million property listings on HomeAway in over 160 countries across the globe. Travelers who are on a tight budget can benefit from great deals than what they would in hotels. They can check out the property rental prices, descriptions, images as well as reviews from other previous clients.

 

Hotel Tonight

Hotel tonight is the app you need for those last minute deals on hotels especially when your plans fail and you end up with a missed or delayed flight or something much worse. If you need to find accommodation fast the Hotel Tonight will help get the last remaining deals on the best hotels. Whatever your situation you will be glad you to have the Hotel Tonight app on your phone.

 

Hotwire

Hotwire is a popular travel and booking website for both hotel bookings and car rentals. It is available on the mobile platform offering hot deals on hotel and car rental discounts. Travelers can get additional information on the location and companies or hotels with the best deals. Hotwire has partnered with the most reliable brands so travelers are guaranteed quality cars and accommodation.

 

Airbnb

Airbnb is the most popular and leading booking website with over a million listings a number that no other hotel booking site can claim. It also provides property rentals from apartments, castles, vans, yurts watchtowers etc anything within the travelers budget. Airbnb requires travelers to verify their identities plus other logistics with the property owner. It is a reliable app for travelers looking for the best deals.

 

Try out some of these amazing tourism apps during your travels.

Why small business needs mobile apps

Regardless of the size of your business or industry mobile apps have become part and parcel of each enterprise. A mobile app can increase your sales significantly therefore it is not enough to simply have a website.

The following are some of the reasons  why small business  needs mobile apps:

 

Promoting your business

Mobile apps can provide your customers with all the general information about your business. Apart from that clients can also get information on the latest deals and promotions. The mobile apps also offer extra features such as booking forms, search, news feeds etc.

Small business owners can interact directly with customers through the mobile app. Through push notifications, customers can be constantly updated of your products and services as well as offers.

Rewarding customers through the app will not only promote sales but boost customer loyalty as well.

 

Mobile apps help to enhance brand awareness.

Small business owners must capture the attention of the customers with an exceptionally designed app. The app must capture all the important features of your business. Your business will only get brand recognition when customers constantly use your app. It is only when customers constantly use your app and get used to your brand that turn from being potential customers to buying customers. The mobile app is a direct marketing tool the more customers see your app the more they get used to your brand.

The people who install your mobile app probably understand your business and therefore it easy to pitch your sales directly to them.

The internet is full of millions of websites and your small business may have little chance of competing successfully. On the hand, people only install a limited number of apps on their phones and therefore if users install your app it is only competing with a handful of other apps improving your visibility.

 

Increase customer numbers

There are millions of mobile phone users across the globe accessing the Internet directly from their Smartphones. Through mobile apps, your business will get access to this large pool of potential customers. Use the mobile app as a direct marketing channel to connect to your customers 24/7.

 

App Monetization

Mobile apps can also provide an extra stream of income for small businesses either through ads or in-app purchases.

 

Customer support and feedback

Enhance customer support by communicating and delivering directly from the app. Great customer support is important for getting business referrals.

The mobile app is an excellent source of information about your customers preferences. Learn what your clients like or do not like about your products and services. This information is important because it helps the business enhance customer satisfaction.

Collecting customer data such as their age, profession, spending limits is important when communicating with the customers and coming up with offers to enhance future sales. All this information can be gathered from the mobile app.

Your small business is bound to benefit immensely from having a dedicated mobile app. Any serious small business owner must utilize the mobile platform to offer better solutions to their customers.

How to optimize your apps in app store

There are millions of Apps available in the App store and Google Play. For that reason it is increasingly becoming difficult to improve the visibility of Apps for potential clients. However incredible your App may be, it may still not be downloaded rapidly. There millions of Apps downloaded through the App store and with proper App store optimization and improved App store ranking your App will reach your download targets.

There are several methods used to boost the ranking of mobile apps in the app store search results. App store optimization increases the rate of app download due to increased visibility. However, making apps more visible in the app store is not an easy task because of the tight competition from other competitors employing similar methods. The App optimization tools can be particularly effective if you have an incredibly useful app with an elegant design that potential clients will take a deep interest in.

The effective methods of Optimizing your App in the app store include the following:

App Title

Grab the attention of users first with a compelling title for your app that sticks in the minds of users. Once you have their attention only then will they take an interest in the app icon as well as the app description. If the title is not catchy enough, then the icon must be a work of art. What makes a great App title? Well a great app title has got to be short, easy to understand, imaginative and generally very appealing. Let it be a name users will find easy to pronounce and relate to quickly.

App Description

Catch the curiosity of your target audience by describing the function of the app in the first line. Include other things like awards total number of downloads to inform of what the app has achieved. Give them a convincing reason to download your app and why it is superior. Make sure the description is comprehensible and appealing and pay attention to any inquiries.

The keywords in the App category

The unique keywords that are used for searching for apps in that specific class of apps can also be highly effective in App store optimization. Make use of the available tools to research for the most unique keywords.

Elegant App Icon

Use your resources to find the experts who will develop the most attractive icon for your app. Your app icon should be trendy with a design that is preferred by users. Do a research to know the current design trends and user preferences.  

Incredible Screenshots and Video

There is nothing more appealing to users than to see your app in action and how delightful users are when using your app. The screen shots must be of high quality and a clear reflection of your app description. You can come with a creative and high quality video showcasing the app in action.

 

Apart from that, you can benefit a lot from better reviews and app rating therefore make sure you got people talking about your app. Also ensure that your app is the right category this is very important because it is the best way not to lose potential users because of placing your app in the wrong category. Keep trying out new methods and optimization tools because it may take some time, but you may just find your app at the top of the App store search results.

What are the effective marketing strategies for your mobile apps?

Achieving app success is an uphill task given that there are thousands of developers in the world today. Your app may not really get the exposure it deserves because the app market is very busy and the competition is very stiff. There are a few genuine concerns that you must address in order for your app to achieve its full potential.

In order for your app to be discovered naturally, it must rank high in the app market. Your app business needs to make money, therefore, your app must be downloaded enough times to keep your business alive. For your app to get a good usage ratio you must get your target audience to download the app as many times as possible. These concerns once addressed in your marketing strategy will help your app to achieve its full potential and make it to top the app market.

The cost of marketing apps seems to be very expensive and a hindrance to actually making any profits on the apps. Most developers are also concerned about the dynamic app market and the ever changing app marketing strategies. Therefore, because of the nature of the app market developers are worried about having a long term strategy that will be able to withstand the app market dynamism.

 

We have outlined some of the most effective mobile app marketing strategies that will make your apps profitable and will work for a long time despite the ever changing trends in the app market.

Mobile App Marketing in social media

Social media marketing strategy is effective for any mobile app development company, whether small medium or large. It is effective in promoting brand awareness and developing a personal touch with your target audience. Your app will be able to get the attention it needs through social media. As a developer, you can use the social media to communicate with the app users. Therefore, maintain very clear communication with users via social media to ensure the reviews in the app market or store remain positive. You can handle customer complaints via social media and because the last place you want the complaints to be is in the app store reviews.

Mobile app marketing in Ad Networks

You can partner with Ad companies to boost the awareness of your app in order for you to increase profits from your apps. Your app can be promoted through banners or even other apps. Advertising apps will significantly increase the click-through rate and improve the app rating and app store ranking organically.

Your app ad should be published with your target audience therefore ensure that your ad company does exactly that. Try out several Ad Networks to see which one best meets the requirements of your app.

Mobile App Organic Marketing

The different App stores Apple App Store as well as Google Play apply different methods for organic ranking. You need maximum exposure for your apps in both therefore it is vital to understand the methods they apply. For instance, in Google Play your app will rank higher if it has a high usage ratio for every download. Having ad-driven links can boost the app ranking in Apple’s App Store.

Retaining Loyal Users

Another effective marketing strategy includes retaining loyal users by providing extra benefits to make them feel extra special. They can be notified through push notifications straight from the Apps.

Your very own App Empire

You can also promote your apps yourself through your very own App Empire, where you can have your own app network. Users can check out all the apps that are found within the app network. Links, banners, push notifications can all be set within the network.

These effective marketing strategies will definitely work however you must apply them continuously to get maximum results.

How to use mobile apps for sales marketing

Mobile apps are providing companies with an effective sales and marketing tools with much success. The Google Play Store and the Apple App Store have thousands of Apps available and companies have no option but to take full advantage of mobile marketing.

Mobile devices have taken over from the conventional desktop computers, PCs as well as laptops as more and more people are able to afford them. There are a variety of mobile devices such as smart phones and tablets. For companies that wish to keep up with the times specifically the mobile revolution need to target mobile users in order to increase sales. Having a website alone is not enough for sales marketing, since more people access the web from their mobile devices some websites are not responsive for the mobile platform and may not be rendered as required. The Apple platform does not support flash and therefore traditional websites may not be the best strategy.

It is only through an App that any company can capture users who primarily use mobile devices. Already customers of large enterprises are enjoying the convenience of purchasing items straight from the app. Companies such as eBay, Amazon, Target all have apps targeting mobile device users. The medium and small companies also have their own apps now for sales and marketing. It appears every company must consider creating an app in order to tap into this huge market. The mobile apps will generate direct sales and the app needs to be driven for that purpose. The mobile apps need to be engaging and should include sign ups to connect more with users.

Mobile apps are now being used by small businesses as card readers for those that cannot afford expensive credit fees. Therefore the mobile apps have become great selling devices for small businesses like food trucks and many others.

Since the company’s sales force need to be ready every time, mobile apps can be very helpful in that regard. By using cloud storage apps such as Dropbox or Google Drive you can keep sales materials, presentations as well as contact information. This makes the sharing of information on the go easy. This means that customers can instantly get information on anything they need to know about your company. They do not need to set aside time to visit your website later.

There are hundreds of new apps developed daily and the use of mobile apps for sales marketing is increasingly accelerating. Companies have realized significant improvement in sales through the use of mobile apps. It has promoted information sharing as well as lead generation. Every business must take note of the apps available in the market and how they can utilize them as a tool for sales marketing.

How to take your business mobile on budget

The online searches for goods and services are now being carried out using mobile devices by most consumers. Therefore, businesses have to make that move to the mobile platform so that customers can get access to information about the products and services that they offer straight from their mobile devices such as the Smartphones and tablets. Therefore the business website will need to be responsive for the mobile platform.

There are several mobile solutions for you to choose from depending on the unique needs of your business and its clients. The cost of the mobile solution should be pocket friendly to allow your business to make that shift to the mobile platform with ease. The following are some of the solutions that can take your business mobile:

Transforming your website into a mobile site

Optimizing your website for the mobile platform is one of the way of taking your business mobile. This will enable your website to be viewed on mobile devices fully with all its features plus content. Therefore, customers will be ensured of the same experience your old website offered, but now on their mobile devices. Making your website mobile friendly is affordable given the variety of tools available to help in the transformation. It is cheaper to have a mobile site however, it has a few limitations and may be engaging enough for consumers.

Developing a single Responsive Website for your business

A responsive website will be able to adapt to the size of the screen of any device whether it is the PC or mobile devices. Therefore, instead of having your old website as well a mobile site which means you practically have two distinct sites, a responsive website will save you from that trouble by just having one site. Business are finding it quite affordable to have a single responsive site because it is budget friendly and cheaper to maintain. You get all the benefits of a mobile site and the desktop site in one. A responsive website is a worthwhile investment for any business.

Business oriented Mobile App

A mobile App is the hottest thing right now and can help your business and its clients carry out certain specific tasks. Clients will visit your mobile site for a variety of reasons and a mobile App is a fast and efficient way for client to undertake specific tasks while on the move. For instance, clients can use a mobile app to make online purchases or book flights. There are several affordable mobile app options, however developing a customized mobile app may cost a little more. There are several cheaper options that make mobile apps quite affordable for many businesses today.

The combination of a mobile app with a mobile site is referred to as a hybrid solution. The cost of a hybrid solution may be higher than having only a mobile site. Depending on the needs of your customers your business can go mobile on budget as long as you deliver what your customers need and get a return on your investment.

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