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How to optimize your apps in app store
Posted by Ashwini / Leave a comment

There are millions of Apps available in the App store and Google Play. For that reason it is increasingly becoming difficult to improve the visibility of Apps for potential clients. However incredible your App may be, it may still not be downloaded rapidly. There millions of Apps downloaded through the App store and with proper App store optimization and improved App store ranking your App will reach your download targets.

There are several methods used to boost the ranking of mobile apps in the app store search results. App store optimization increases the rate of app download due to increased visibility. However, making apps more visible in the app store is not an easy task because of the tight competition from other competitors employing similar methods. The App optimization tools can be particularly effective if you have an incredibly useful app with an elegant design that potential clients will take a deep interest in.

The effective methods of Optimizing your App in the app store include the following:

App Title

Grab the attention of users first with a compelling title for your app that sticks in the minds of users. Once you have their attention only then will they take an interest in the app icon as well as the app description. If the title is not catchy enough, then the icon must be a work of art. What makes a great App title? Well a great app title has got to be short, easy to understand, imaginative and generally very appealing. Let it be a name users will find easy to pronounce and relate to quickly.

App Description

Catch the curiosity of your target audience by describing the function of the app in the first line. Include other things like awards total number of downloads to inform of what the app has achieved. Give them a convincing reason to download your app and why it is superior. Make sure the description is comprehensible and appealing and pay attention to any inquiries.

The keywords in the App category

The unique keywords that are used for searching for apps in that specific class of apps can also be highly effective in App store optimization. Make use of the available tools to research for the most unique keywords.

Elegant App Icon

Use your resources to find the experts who will develop the most attractive icon for your app. Your app icon should be trendy with a design that is preferred by users. Do a research to know the current design trends and user preferences.  

Incredible Screenshots and Video

There is nothing more appealing to users than to see your app in action and how delightful users are when using your app. The screen shots must be of high quality and a clear reflection of your app description. You can come with a creative and high quality video showcasing the app in action.


Apart from that, you can benefit a lot from better reviews and app rating therefore make sure you got people talking about your app. Also ensure that your app is the right category this is very important because it is the best way not to lose potential users because of placing your app in the wrong category. Keep trying out new methods and optimization tools because it may take some time, but you may just find your app at the top of the App store search results.

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