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08
Aug
What are the effective marketing strategies for your mobile apps?.
Posted by Ashwini / Leave a comment

Achieving app success is an uphill task given that there are thousands of developers in the world today. Your app may not really get the exposure it deserves because the app market is very busy and the competition is very stiff. There are a few genuine concerns that you must address in order for your app to achieve its full potential.

In order for your app to be discovered naturally, it must rank high in the app market. Your app business needs to make money, therefore, your app must be downloaded enough times to keep your business alive. For your app to get a good usage ratio you must get your target audience to download the app as many times as possible. These concerns once addressed in your marketing strategy will help your app to achieve its full potential and make it to top the app market.

The cost of marketing apps seems to be very expensive and a hindrance to actually making any profits on the apps. Most developers are also concerned about the dynamic app market and the ever changing app marketing strategies. Therefore, because of the nature of the app market developers are worried about having a long term strategy that will be able to withstand the app market dynamism.

 

We have outlined some of the most effective mobile app marketing strategies that will make your apps profitable and will work for a long time despite the ever changing trends in the app market.

Mobile App Marketing in social media

Social media marketing strategy is effective for any mobile app development company, whether small medium or large. It is effective in promoting brand awareness and developing a personal touch with your target audience. Your app will be able to get the attention it needs through social media. As a developer, you can use the social media to communicate with the app users. Therefore, maintain very clear communication with users via social media to ensure the reviews in the app market or store remain positive. You can handle customer complaints via social media and because the last place you want the complaints to be is in the app store reviews.

Mobile app marketing in Ad Networks

You can partner with Ad companies to boost the awareness of your app in order for you to increase profits from your apps. Your app can be promoted through banners or even other apps. Advertising apps will significantly increase the click-through rate and improve the app rating and app store ranking organically.

Your app ad should be published with your target audience therefore ensure that your ad company does exactly that. Try out several Ad Networks to see which one best meets the requirements of your app.

Mobile App Organic Marketing

The different App stores Apple App Store as well as Google Play apply different methods for organic ranking. You need maximum exposure for your apps in both therefore it is vital to understand the methods they apply. For instance, in Google Play your app will rank higher if it has a high usage ratio for every download. Having ad-driven links can boost the app ranking in Apple’s App Store.

Retaining Loyal Users

Another effective marketing strategy includes retaining loyal users by providing extra benefits to make them feel extra special. They can be notified through push notifications straight from the Apps.

Your very own App Empire

You can also promote your apps yourself through your very own App Empire, where you can have your own app network. Users can check out all the apps that are found within the app network. Links, banners, push notifications can all be set within the network.

These effective marketing strategies will definitely work however you must apply them continuously to get maximum results.

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